Customer Rationship

 Globalization and technology improvements fork up exposed companies to a debate with tough competition. In this modernistic era companies are guess on managing guest relationships in magnitude to efficiently profit revenues. Today marketing is not just development, delivering and selling, it is moving towards underdeveloped and maintaining long term relationships with customers. Relationship marketing is becoming unblemished in financial services. Managers really need to look at areas where opportunities lie, because industry consolidation, virtual delivery channels and the ability to carry money around with a click of a sneak are making it easier for customers to leave one bank for another. In this situation CRM (Customer Relationship Management) is an opportunity that banks can avail to turn out up above minor advantages by developing positive relationships with their customers.               The procedure of this study has been to investigat e how CRM in banks can be described. explanation and benefits of CRM, CRM bear upones, CRM technology and CRM structure and people puzzle been studied in three different banks (Within case summary & deoxyadenosine monophosphate; dun case analysis).

The results revealed banks understanding for the term CRM, the way they have employ CRM processes which are considered necessary for a customer centric establishment & antiophthalmic factor; integration of technology with the business processes chase the CRM organisational structure.   Keywords: Relationship Marketing, CRM, within case analysis & beat cas e analysis.   Introduction CRM (customer! relationship management)            CRM as defined by Kotler, is the process of utilizing detailed information about individual customers & guardedly managing all the customers touch points with the aim of maximizing customer loyalty. The last-place objective of the CRM process is to create a goodly new tool for customer retention, customer value, customer learnedness & profitability.   CRM activities includes, ?        Ensuring...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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