Business Decision Making Essay Example | Topics and Well Written Essays - 2500 words

Business Decision Making - Essay causeThe purpose of the market research is normally to assume the right customers for the business. This is to ensure that the business meets the needs of the customers and in that respect is no wastage of resources in selling to volume for whom the business is hindquartersed. Choosing the people to be included in the value refers to defining the population for the research. Broadly, for any research it is prerequisite that the targeted segments who use the products and services and are concerned with the caller-out in some way. Thus it is essential to rightly define the population as it would allow the merchandise efforts to be more effective and would also led to a gain results from the stick to and any capital that is spent on the business. The next section allows for a clearer understanding of why the defining of population is essential while undertaking a research. There are a number of aspects of defining the population which testam ent be clearly understood by these examples. In short, aspects like the importance in terms of the marketing efforts, also to gain reliable results which can form a strong basis for the company.(i) A survey on driving While conducting a research on driving, it would be unnecessary to interview people who do not drive or tied(p) do not have a driving license. In a case like this, if a company surveys interviews and conducts a survey of people who do not know how to drive, or people who do not have a car, or even interviewing minors, the solutions to the result will be unreliable. This is mainly because while conducting a research it is essential to rightly choose the people who are related to the research. Hence the defined market will be individuals who are preceding(prenominal) the age for obtaining a driving license, people who know how to drive and also who either have a car or have access to a car. These groups of people will form the right target for the research, and will p rovide reliable answers for the research.(ii) A survey on attitudes to smoking at the work flummox