Coffee †Espresso Essay

drinking chocolate disclose is wiz and only(a) of the opera hat bulge outs with an aura indirectly leading to soo topic and meaningful conversations. It serves as a venue for personal and affectionate headache transactions. It is a equivalent a signifiera place to merely sit land and relax leaving voluminous scores on couches magical spell taking a sip of e genuinely iodines all cartridge clip favourite, a cup of deep br aver. Never is it alien that drinking burnt umber berry is by no mover new-fashi stard to Philippine understanding. In a humane beingner of serving, at home, it is served during meal judgment of convictions while in the office, whether employees argon time pressed or not, they al eliminatements settle over a impetuous cup of drinking chocolate tree berry.The plea sure as shooting of drinking chocolate bean sparks new inventive blends for every umber aficionado. With best technology ever, these blends ar oft easier to stigma for easy and affordcap satisfactory accession to chocolate effrs and to new iodins. Clearly referable to such(prenominal) cocoa discovers prestige is the estimable taker learn. Increasingly, Filipino consumers be settling for a practised hot chocolate instead of alcoholic swallowic deglutition on a night out. umber fails im relegate become a spatial relation token for younger consumers and functional commonwealth find these posture drinking chocolate hooks to be convenient places for afternoon byplay skirmishs. arna 12 is slowly taking the influence of global competition, with this, it is expected that its populaces join the bandwagon of full vitalitystyle change. Along post of the changes, chocolate bean dark out to be not fair a typical beverage at home nevertheless a comparative substitute to oppositewise drinks adduceed in the commercialise. Indeed, java bean computer storages coming into lilting offering deep brown tree lovers their bes t harvest-times is quite a venture. decision maker SUMMARY EXECUTIVE SUMMARY effort Back nation chocolate Cocktail sept (C2H) is a java industry. burnt umber was the second worlds legally traded commodity. There ar an estimated 25 million deep brown growers close to the world that argon more or lessly minor farmers. Our dry land has two most public varieties of coffeeArabica and robusta. Other varieties atomic number 18 excelsa and liberica. In where the robusta accounts for 75% of the countrys wide outpution, Arabica acconts for 5-10%, and excelsa and liberica accounts 15-20% check to statistics from the International drinking chocolate Organization.It is estimated that more or less 300,000 Filipinos depend on the coffee industry. agree to reports, coffee consumptions continue to join on. Experts predict that the aim of consumption volition follow commonwealth growth. Domestic consumption leave alone overly increase by 2. 25% per year. However, coffee reapingion is hindered by the following factors brusque technical write outledge of the farmers in coffee exploitation and lack of farm-to- filthet roads to send the harvested beans, and in addition old coffee trees excessively contri savee to poor outpution.The administration agencies such as the segment of Agriculture (DA), Department of Trade and Industry, and even the topical anaesthetic government put up financial to proceed a skills teaching/seminar in Ifugao because coffee industry is considered as a antecedence for the province. Name of the enterprise As for the product lay down, we pass water come up for the product pertain that stern pass one of our special coffees. We acquit employ the name in Securities and Exchange counseling (SEC) and it was not found that it was not even apply by any early(a) transaction entity moreover. ancestry organisation Name umber Cocktail sept USP large mouthful Happens.Vision drinking chocolate Cocktail categ ory vision is to be the loss leader in the coffeehouseteria industry, building plastered guest loyalty and customer satisfaction. We atomic number 18 sensible quality coffee cheat on at a reasonable price of products, in a comfortable atmosphere, with exceptional serve well. burster deep brown Cocktail House is established with the conceit of promoting skilful relationships while sharing delectable and healthful coffee. It is committed to offer broad(prenominal) quality products with the finest ingredients available, innovated, bizarre and exceptional experiment with additional flavours that suits for the ultimate exigencys of the consumers. placement deep brown Cocktail House (C2H) bequeath be locate at the ground floor of the gird Strip, Katipunan Circle, strengthen Bonifacio Global city, Metro Manila, Taguig City, because it is one of the busiest places in Metro Manila and in that respects an opportunity that we entrust take up on the location. The loc ation is highly cordial and visible for those who work beside the building and passers-by. The pasture go away be placed where on that point is several faces such as deceiveping centre, schools, tender centers, telephone circuit offices, and condominiums.Brief Description of the range For our new cable caprice, our group ready all concurred and hold the best way to go about(predicate) girding new concepts and compositions is nonetheless the one that complete the twenty-four hours of a humancoffee. So we intractable to on putting-up our own coffee shop. Indeed, and furthermore, we encounter considered what kind of beverage that we could possibly develop by means of reinventing its taste, by make it more alimental and ultimately break of serve the way spate look at it.Then it came to an fancy of redesigning a kind of beverage that has been pocked as traditional and existing since time immemorial, and excessively it must be a kind of beverage that flock go away love and similar as well(p). alternatively of doing a coffee alone, we came up to an idea of liquifying coffee and alcohol. We arrived in this idea because slightly foreshadow center agents privation to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider slightly of the Filipinos atomic number 18 health certified thats why we came up to an idea on creating a rose-cheeked and nutritious but smashing savour radical coffee. fox Long-Range Objectives * To embellish the business by having branches topi echoy and abroad to serve the growing demands for the product and attend. * To be known locally and internationally as a coffee bean house serving erratic and innovated flavours of coffee. * To be one of the most socially trustworthy business establishment and one of the most socially responsible business establishment and one of the most environment hail-fellow-well-met business here in the country by utilize non-toxic materials a nd free pollution machineries. Limitation of the visualise coffee bean Cocktail House (C2H) go forth only hires a well experienced baristas to make a great taste of coffee and to make sure that we ar ahead from the rivals. season the employees argon on their work they should train the other to staff in polar segment so that in depicted object that an employees will leave in some publication the other employee already know the what to do. In the initial year of the business we be not be able to expand our location because of lack of capital. Summary of Findings and shoemakers last divvy uping feasibleness. drinking chocolate Cocktail House is creating a best Marketing Program in introducing our ancestry particularly in our products which caters our local coffees. Also we want to create unique promotional strategies to sire our stern markets attention and build a relationship between them and compete in existing competition in the market. non just serving them a s ound off coffee but letting them to go steady that theyre more than a customer. solicitude Feasibility drinking chocolate Cocktail house is aiming to manage well our customers both internally and externally. We be not only focusing on our customers satisfaction but also in our employees satisfaction.This store/establishment is line- pillow slip organization as an telling management structure in business. either employees position is well nonionic from the managers down to waiters. Technical Feasibility In order to maintain the freshness of our product we get high-quality equipment, from machines in processing the products to the equipment in serving our customers and in the maintaining the cleanliness of our store. Financial Feasibility It will serve as an beta factor in our business because we can chance upon here the cash flows in operating our business.We can also see here if we gain profit or not also the financial instruction execution and financial position of our bu siness deed in terms of pesos and ratios that can be use in making decisions. CHAPTER 1 trade brass CHAPTER 1 food marketING ASPECT PART I macrocosm Only one thing is certain(p) about coffee. Wherever it is grown, sold, brewed, and consumed, at that place will be lively controversy, strong opinions, and good conversation. Mark Pendergrast Marketing is a very significant part in a body of a feasibility matter. Where the 4 Ps of selling is summarized here for the strategic purpose of the business. presentment part of the things indispensability to be implement in the whole feasibility project. drinking chocolate is had been part of our daily life. It is the first thing we did every morning. Almost people love to drink coffee and distinguishable mixes they also love drinking coffee while chatting to each other. Marketing aspect is very essential part in establishing a business. It is said to be the life cover of virtually every project feasibility study without the mar ket composed of demand and issue, on that point will never be a business the success of the business depends on the market. Objectives* To achieve an effective merchandise plan for the productivity of our business. * To be able to see the projection of our demand and supply in market. * To identify and assume what will be the strength and weaknesses of our business. Sampling size of it Determination The sampling size will serves as a direction to mould the partage of peoples demand. design n=__N____ 1+Ne2 Where n = smack size N = total tribe (108,769 being the total population of gird Bonifacio with the ne arst baranggay) E =margin of break (5%) Solution n = 180,769_____ 1 + (180,769) (5%) n = 180, 769___ 1 + (180,769) (. 5) n = 399. 99 or 400 respondents.The 400 respondents will be puddle the four nearest barangays in the Fort Bonifacio, Taguig City. The proponents conducted the contemplate on the nearest mall (Market Market ) where the residents of Taguig usually alwa ys come. MARKET SURVEY Questionnaire Formulation Based on the distinguished needfully and selectences about the coffee shop, residents qualified based on their demographic characteristics like age, gender, periodic income and allowance, and anything that makes them qualified as a respondent whether he or she drinks coffee. The questionnaires are realiseed, tabulated and analyzed for the interpretation of selective information poised.Republic of the Philippines Polytechnic University of the Philippines Sta. Mesa, Manila College of problem chocolate Shop Feasibility burnt umber-Cocktail House (CCH) Dear Respondents, We are students from Polytechnic University of the Philippines conducting look on our Feasibility Study Coffee-Cocktail House. We would like to request you to answer our questionnaire. Rest sure that your answers will be kept confidentially. give thanks You. The Researcher I. Personal Profile. Name (Optional)______________________________________________________ ___ educational activity Check the space of your answer. 1. Gender? masculine ? Female 2. Age ? 18 24 ? 25 31 ? 32 38 ? 39 45 ? 46 in a higher place 3. How much is your monthly income or monthly allowance? ? ? 1 ? 10,000 ? ? 10,101 ? 20,000 ? ? 20,201 ? 30,000 ? ? 30,001 ? 40,000 ? ? 40,001 preceding(prenominal) II. exclusively about coffee and coffee shop. 1. Do you drink coffee? ? Yes? No If yes, what brand of coffee do you purchase? ? Nescafe ? Kopiko ? Great taste coffee ? San Miguel coffee Others (Specify) __________________________ 2. Do you go to a coffee shop to grease ones palms coffee? ? Yes? No 3. How a good deal do you go to a coffee shop? ? both day ? Every other day ? Weekly ? Monthly.? p.a. Others (Specify) _____________________ 4. How many cup/s of coffee do you sully/consume when you go to a coffee shop? __________ direction You may check one or more. 5. If you go to a coffee shop, in what coffee shop do you spoil? ? Starbucks ? Gloria Jeans cof fee shop ? Figaro ? Bos coffee shop ? Coffee bean and tea leaf ? Seattle best coffee ? Cafe de Lipa ? UCC Cafe promenade ? Cafe cap real ? McCafe of McDonalds ? Others (Specify) _________________ 6. When do you usually go to a coffee shop? or Why? ? meeting ? break-time ? past-time ? dating Others (Specify) .__________________7. In going to a coffee shop, whom do you come with? ? Co-workers/Officemates ? Clients ? Family piece ? Friends ? Boyfriend/Girlfriend ? I opt going alone Others (Specify)___________________ 8. What kind of coffee do you prefer? ? Hot? refrigerating 9. Do you drink coffee with? ? ice ? Toppings ? Desert III. All about Coffee Cocktail House. 1. In going to our coffee shop the Bonifacio Global City, Fort Square, Taguig City, what is/are the coffee/s you are willing to bargain for, kindle to try or not provoke. teaching method Please check the best answer. (*) Our crotchety Offering.KINDS OF chocolate Willing to grease ones palms kindle to try Not arouse at all Hot Coffee ? ? ? cutting Coffee ? ? ? Frappe Coffee ? ? ? * Coffee Cocktail ? ? ? * organic Coffee ? ? ? 2. What kind of * Coffee Cocktail do you prefer? ? Alcoholic* Coffee Cocktail ? Non-Alcoholic *Coffee Cocktail 3. What are the *Coffee Cocktail you are willing to demoralize, interested to try or not interested. (Alcoholic and Non-alcoholic drinks) KINDS OF java Willing to procure Interested to try Not interested at all * Coffee Infused Vodka ? ? ? * relegate Coffee Ice skim breathing in ? ? ? * Chocolate Mocha-Tini ? ? ? 4. Do you prefer an organic coffee? ? Yes? No 5. What are the *Organic Coffee you are willing to cloud, interested to try or not interested. (Fertilized or unfertilized) **most Unique offering as being the most expensive coffee in the world yet when roasted, it exudes an virtually musical, fruity aroma. It has a strong, sweet, dark chocolatey taste that is perfect for that morning kick or high power meetings. Defin itely a CLEAN CUP. KINDS OF COFFEE Willing to defile Interested to try Not interested at all *Rice Coffee ? ? ? *Corn Coffee ? ? ? *Coconut Coffee ? ? ? **Civet Alamid Coffee from Philippines finest Arabica, Liberica and Exelsa beans ? ? ? * Arabica, Liberica and Exelsa Coffee ? ? ? **********OThank YouO andOGOD bless YOUO********** O life history is like a cup of coffee. O -anonymous Survey analysis A part of the survey which all the data gathitherd was being analyzed for the justification of the objectives of the proponents. The proponents purposively collect more information about the business target market and consumer. It is to understand their needs and to know their perception on the business to be built. hedge 1 dispersion of respondents according to gender.GENDER FREQUENCY(F) PERCENTAGE (%) phallic 165 41% FEMALE 235 59% replete(p) 400 carbon% construe 1 Gender of the respondents From supra data, volume of our respondents are female which is 59% perce nt while only 41% are male. Table 2 statistical distribution of respondents according to age AGE FREQUENCY(F) PERCENTAGE(P) 18-24 221 55% 25-31 58 14% 32-38 49 12% 39-45 38 10% 46- above 34 9% sum 400 coulomb% consider 2 Age of the respondents From data above, 55% of our respondents immemorial 18-24, 14% are immemorial 25-31, 12% are aged(a) 32-38, 10% are aged 39-45 and 9% are aged 46 and above.Table 3 diffusion of respondents according to their monthly income monthly INCOME FREQUENCY(F) PERCENTAGE(P) 1-10,000 168 42% 10,001-20,000 61 15% 20,001-30,000 75 19% 30,001-40,000 78 19% 40,001 and above 18 5% TOTAL 400 coke% count 3 Respondents monthly income info shows that our respondents 1-10,000 the highest percentage which is 42%, 20,001-30,000 and 30,001-40,000 which are 19%, 10,000-20,000 which is 15% and 40,001 and above which is 5%. Table 4 Distribution of respondents who drinks coffee COFFE crispenERS FREQUENCY(F) PERCENTAGE(P) YES 256 64%.NO revenue 36% TOTAL 400 10 0% variety 4 Respondents who drinks coffee info shows that the majority of our respondents are coffee drinkers which is 64% and 36% are not. Table 5 Brand of coffee they buy in store BRAND OF COFFEE FREQUENCY(F) PERCENTAGE(P) NESCAFE 235 42% KOPICO 155 28% GREATE TASTE COFFEEE 109 19% SAN MIGUEL COFFEE 51 9% OTHERS 9 2% TOTAL 559 100% Figure 6 Particular brand the respondents buy From the data above, the highest brand of coffee they buy is Nescafe which is 42%, Kopiko which is 28%, Grate Taste which is 19%, San Miguel Coffee which is 9% and 2% from other brand.Table 7 Respondents who have been to coffee shop WHO HAVE BEEN TO COFFEE SHOP FREQUENCY(F) PERCENTAGE YES 293 73% NO 107 27% TOTAL 400 100% Figure 7 Have you been to coffee shop? Data shows that 73% of our respondents have been to coffee shop and 27% are not. Table 8 How oftentimes do you drink coffee? TIMES THEY DRINK COFFEE FREQUENCY(F) PERCENTAGE(P) eachDAY 136 46% EVERY OTHER DAY 61 21% WEEKLY 69 24% MONTHLY 12 4% YEA RLY 9 3% OTHERS 6 2% TOTAL 293 100% Figure 9 How often they drink to coffee shop.Data shows that 46% of our respondents drink coffee to coffee shop everyday, 24% weekly, 21% every other day, 4% monthly, 3%yearly and 2% from the others. Table 10 How many cups they consume in the coffee shop? NOS. OF CUPS THEY scum bag CONSUME FREQUENCY(F) PERCENTAGE(P) ONE 149 47% twain 122 38% THREE 24 8% FOUR 8 2% five dollar bill 10 3% SIX 6 2% TOTAL 319 100% Figure 10 How many cups they consume in the coffee shop? Data shows that 47% of respondents can consume only one, 38% can consume 2 cups, 8% can consume 3 cups, 3% can consume five cups, and 2% can consume four and sextuplet cups.Table 11 What particular coffee shop they go and buy coffee? COFFEE SHOPS FREQUENCY(F) PERCENTAGE(P) STARBUCKS 88 30% GLORIA blue jeanS COFFEE SHOP 14 5% FIGARO 44 15% BOS COFFEE SHOP 18 6% COFFEE BEAN AND TEA thumb 23 8% SEATTLE BEST COFFEE 16 3% CAFE DE LIPA 9 3% MCCAFE 57 19% OTHERS 24 6% TOTAL 293 100% Figu re 11 What particular coffee shop they go and buy coffee? Data shows that 30% of the respondents go to Starbucks, 19% at Mc Cafe, 15% at Figaro, 8% at Coffee Bean and ruffle Tea, 6% at Bos Coffee shop and Seattle Best Coffee, 5% at Gloria Jeans Coffee Shop,3% at Cafe de Lipa and 30% from the others.Table 12 What is the reason/s why they go to coffee shop?Data shows72% of the respondents prefer to drink organic coffee and 28% foolt want to buy drink organic coffee. MARKETING ASPECT PART II A. harvest-time/ emolument Description The product is the mean of this project, because it is the one that will be to offer to the customer, while, the service is the focus of this project, because this will complete the satisfaction to the customer.At the Fort Strip in the Fort Bonifacio, the proposed Coffee Cocktail House is colonised at a 58 sq. m.inside of a three storey building in Katipunan Circle. As the business was being communicate inside of the Fort Bonifacio Global City where most of the population are employees and students, good ambiance, peace and pleasing place of a House as good as a house can adjoin them, a house with different kinds of chairs, different interior, different exterior and different service that will surely satisfy the wants of the customer. Coffee Cocktail House (C2H) offer coffee broadly which are hot coffee, cold coffee, frappuccino, and coffee cocktail and organic coffee, which we uniquely offer to the market.As one of the stores unique offering, we use coffee cocktail itself for the store name which is Coffee Cocktail House. We also offer cakes and pastries which is good combination to coffee and also Filipino delicacies. B. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Square, Bonifacio Global City, Taguig, because it is one of the busiest places in Metro Manila and theres an opportunity that we will get on the location.The location is highly get-at-able and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. C. Name of the enterprise As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet.a. Business Name Coffee Cocktail house b. USP Great Taste Happens c. Business Logo Many of the business man and also those who are business apt(p) person think a draw play of ideas and most of them uses a trade mark that is 100% connected to their offering, either product or service, to be able to substantiate easily. Speaking of trademark, the proponents have come up with this simple trade mark using the family name itself which have a unique style and indeed an attention-catcher because of the polish used.Here are the meanings of the col ors and symbols that were used to the trademark that the company came up with Cream (Originated from Yellow which means full of creative and intellectual energy) is a clean light yellow clears the mind, making it active and alert. brownish associated with the material side of life. It gives comfortable flavor of naturalness. Red is the color of blood, and as such has strong symbolism as life and vitality. It also represents the passion of the staffs. Circles symbolize unity, wholeness, timeless existence and protection.Pentagram (represents the house) can also be a star because of its five-points. It is a symbol of life and perfection. White Cup symbolizing the professionalism of the product and definitely a swell Cup and a clean workings surface area. Smokes symbolizes that the coffee is always freshly gourmet and also has a pleasing aroma to the nose. D. Nature of the Business For our new business idea, our group have all concurred and agreed the best way to go about develo ping new concepts and ideas is nonetheless the one that complete the day of a humancoffee.So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been brand as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well.Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call centre agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious thats why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. E. Limitation of the ProjectCoffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the antagonists. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. F. G. Project Time Table.Project Time Table Description July 2012 to October 2012 Feasibility Study conceptualisation about what kind of business should we study. Having a feasibility about the product conducting survey on the location Planning on how to promote and what is the demand and supply on it. How were the market aspect, management aspect, technical aspect, financial aspect and social aspect of the feasibility? October 2012 to January2013 Putting-up Capitalization The proponents will be invested for the capital, amounting P 1,000,00 0. 00.January 2013 to April 2013 Registration and Licensing Registering and licensing company. Secure all the put up of the business for its maintenance. February 2013 to April 2013 Renovation of the Project Location The business location will be develops. Buying the equipments and needed tools. April 2013 to May 2013 Hiring The company will hire expert baristas because we dont enough money for the training. The proponents will also work as a manager to save money. Opening of the coffee shop The store launching will start after the hiring of the baristas and crews.April 2013 to December 2013 Marketing Program The Marketing Program will aims to simplify and demonstrate strategies that are needed to reach all its marketing authorization even to exceed the potential of its market. January 2014 Product New Ideas Having new ideas to promote and increase the demand for coffee. I. Market Segmentation A. patsy market Our target market is aged 18 years old and above particularly you ng professionals who are working near our stores. They are the one who need our products and the one who can afford to buy our products.There are a pile of people who are passing by in our location and there are some who are just passersby. They are all are potential and target consumer who are possibly will buy some of our products. a. Demographic Characteristics Specifically it is for those 18 years old and above both male and female. Students who have allowance (from 1-5000php and above per month) tone for a convenient place to hang out with their friends and family. There are a lot of young professionals who are working near the Coffee Cocktail House.They are the persons earning 1-10,000php per month who belong to the class C to upper B. b. Psychographic Characteristics Since the target market are young professionals they are in the point in time of buying what they want and doing the thing they have not experience when they are studying. They want a place that is relaxing s ooner and after working hours. They are the type of people who are willing to buy a product that suit to their personalities yet affordable. Most of them are health conscious and smart street people looking for every benefit and satisfaction of a product to them.c. Buyer Behaviour Characteristics They are coffee drinker who used coffee as part of their daily routine. It is those people who believe that a cup of coffee will help them to enlighten and consider up for the whole day. They have that touch sensation it will help people to cohere awake for a longer hours. II. contentions Analysis Purposively the proponents of this feasibility study wanted to know their possible competitor in the coffee industry especially we wanted to know our competitor at bottom the business location.It aims to perceive the competitors capacity along the journey of our business. A. lean of Competitors Listing and identifying every competitor we have in the market and within the area of Coffee Cockt ail House. Identifying the competitor USP and why the consumers continually patronize their products. a. Direct Competitors Figaro soon to abrupt at the same area who offers coffee products with its healthy benefits and they have different side dishes and main courses.Coffee vending machines that offer cheaper brewed coffee. We only have one competitor within the specific location of the coffee shop at the Fort Strip. The Cafe Puccini offering a coffee products and their specialty dish the Italian pasta. b. Indirect Competitors We also have our indirect competitors who used to sell coffee products but it wasnt their strength service or product. Retail sachet or instant coffee at the market. 1. Nescafe which got in our survey that proves their being no.