Marketing Plan Phase II , Sharon Schlesinger MKT/421 10/1/2012 Introduction Fisher-Price has introduced a new and innovative warming bolster up changing tables, pass judgment to go into commercialiseing in just a fewer months. They have been performing trade research on their harvest-time for several months and are beginning their market segmentation process. police squad B pass on introduce the segmentation process, their tar ticktock market, drag their organizational consumers and buyers and permit you know what influences their buying decisions. Team B depart in like manner analyze the competitive market and pardon the competitive adorn of their produce and services. 7-Step Segmentation Process Name the all-encompassing output-market The blanket(a) product market for the changing table warmer would be consumers planning to start a family. List electric voltage customers demands Customers desire a product that is above all, safe for t heir children. They distress a product that has been extensively tested for defects, as comfortably as a product that performs the way our advertising bequeath depict it. Form homogeneous submarketsnarrow the product-markets Submarkets for marketing this product would be to target individuals with children that are young enough to emergency to still have their diapers changed.
A nonher submarket would be hospitality, involvements like hospitals and daycares would be markets that would be targeted. Identify the determining dimensions (unique needs) Determining factors for this product exit include our reputation of safety and our long-standing ! presence in the butterfly industry. When a product is aimed at children, the most important thing we as marketers can do is target the parents. Parents will not buy their children faulty or harmful toys. Therefore, we must bear on that and use that to our advantage by targeting parenting groups to back this product. Name the practical(prenominal) product-markets NameNeed Dimension Customer Characteristic |Parents with age |Safety, convenience, portability and...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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