International Business

character reference Study 1: IKEA—The Global Retailer IKEA has benefitted from a global market by merging the likes of the global interfere class to the “simple, clean Swedish lines” that are IKEA’s trademark. By ad scantilying IKEA’s stock to fit the likes and dislikes of different global markets, just maintaining IKEA’ssimple, modern designs, the company has prove success in the locomote together States and even China The globalization of return has benefitted IKEA by gaucherie manufacturing costs and improving delivery time. For example, according to the Case Study, IKEA fixed to establish several new suppliers of Klippan frames in the markets where the Klippan loveseat has proven to be most successful. In addition, IKEA concentrated production of their slipcovers to quaternary sum total suppliers in China and Europe. The result: a 40% reducing in the price of the Klippan loveseat, proving the globalization of production is an efficient and legal way to do business. IKEA learned quickly that the entire earth must not be treated as a single integrated global market.

For example, Americanslike things large and stop, therefore European movement furniture must incur bigger and better in order to fit the American culture. IKEA also saying opportunity with the Chinese market by creating an IKEA line of balcony furniture and accessories. Because the global market has different preferences, it is grievous to research and suppose upon a market’s likes ! and dislikes, bandage maintaining the core determine of one’s company. Offering tho one style to the global market limits sales and creates uncalled-for stock within IKEA’swarehouse stores.If you want to get a amply essay, order it on our website: OrderCustomPaper.com

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