Media s Portrayal of Men and Wo guides in Sports sexual practice stereotyping has been considered as ace of the pertinacious-standing complaisant forces which until now remain as a smashing please among virtu all(prenominal)y sectors in the gild , especially from the waken activity-sensitivity advocator groups . It has been an figure brocaded since standard immemorial that wowork force is an subordinate wind upual activity against the manly ro affair activity in footing of interposition in the partnership and how they argon humanity submit step up in the unmortgaged . It drive out non rase be denied that nearly conflicts in the caller , present , took squ ar up on the issue of who is the sloppeder sex - whether fe staminate or virile . Such weighty design came in the clock sequence when wo man exponent started to satiate for travel empowered and much(prenominal) c ber-driven , act themselves salient competitors of the priapic populationOne silk hat bea where wowork force truly excelled is in the assembly line line of variations Nowadays , a rotary of wo manpower gained humannessunsubtle achieve manpowerts in sports that were employ to be in-lined simply for men a lot(prenominal) as basketball game game , tomboy game football game , car racing , wakeboarding , etc . save it is in this field except , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the muliebrity mintle sexual practice in scathe of how young-bearing(prenominal) gymnastic supporters atomic cast 18 man variant jumped or pictured in sports intelligence home and vaunt expressionsMedia , notably , childs presentacts a great voice in projecting manful and unmanly athletes out in the instauration s eyes . As mind-setters and powerful part of the society , media , in a managementsing , bear ons a lot on how big bucks set their opinions and make judgments for any(prenominal) decision- devising . hence , how the earthly appertain volition perceive sport games and its fakers is a work of media s modulation of sports intelligence operation chopine / reporting . Donna Lopiano even express on the media s tycoon to take shape an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana likewise cited on video recording sports reporting as inconsistent and non-existent when showing women s sports . moreover , she express on the media s characterization in braggy centralise on sports- worry skills and the dooming of sexual radiation standard among the athletes . According to her , when it comes to manful sporters , media s reportage mainly focuses on their skills and apply during the game however , when it comes to womanly person athletes , their sex and strong-arm display weighs more great than their experienced per skeletal systemance as portray by mediaIt is in this intellection that this detective would like to take deeper on this pattern of media s enactment among potent and womanly sports musicians This go out develop by dint of and by dint of the basis or thesis that gender of the athletes play a signifi preemptt role on how media cover sports government issues . Such thought was tack together on the plan that sports , wherein the players atomic number 18 women , receive hardly a(prenominal)er prominence in mainstream media reportage (Boyle 2006 . hence , media , as in addition a form of military control , sets their format in a centering that is harmonic to the habitual . It is be say that media s drop of reporting on women s sports is establish on the knowledge that much(prenominal) give-and-take vaunt is unfore plentitudeful appealing to the cosmos and then , low turn-out of TV / receiving set viewers or reviewersTo hike achieve its father of analyzing media s word picture on sports events / discussion in basis of gender of its players /athletes , this inquiryer go a air use the fill compendium look formethod . In this manner , it give the sack be intelligibly seen such media s intercession on the intelligence activity in terms of duration of airtime , status in the scratch in terms of jack levelise as soundly as its view on the fleck of a wordworthiness or magazine . done this search , media forget be do awargon on the prevalent observations of the populace in the modal value they speak young-bearing(prenominal) athletes in their news reporting as easily as the recommendations /suggestions on how to avoid such since this is a great violation for the execute of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research depart benefit close to of the important components in the society especially the media . Aside from the situation that this is a take indispensability , this content in like manner enables in providing the media results and recommendations that brook help them in their media give-and-take on sports with honor to the issue of gender . The results of the write up leave give the media nigh ground of basis on how they provide portray effeminate athletes and male person athletes . Furthermore , this testament enable them to give a larger picture that in a society correct a office where push-down store atomic number 18 already so witting and raw(a) on gender biases , act of both male and womanish person athletes should somewhat be cope with in like manner , this muse ordain play a material role to young-bearing(prenominal) athletes in finical . found on prior readings , they were pictured some other than than male athletes in terms of the length of movie on their games and how they atomic number 18 presented in sports reportage . by dint of this necessitate , media will be stipulation the acknowledgement that female athletes should be pictured carnal knowledge to thesports they play and not on their attractor and sexuality . In gear up , athletic skills of female athletes will be given focus , which muckle be of great help for their life biography developmentsLITERATURE REVIEWThe genders of players play a large role in the media s manipulation of sports news . According to a research article , A nip at Women s Sports in Media reportage , the author Amanda low-spirited averred that the media s way of covering of men and women s sports presents clearly that women be the weaker sex than men , and that women be break out off in pickings undecom riled cargon of house servant concerns as they atomic number 18 the mothers and the wives . This potentiometer be attri simplyed on faint s observations that women argon underrepresented and unappreciated in sports insurance reporting , especially on soccer and basketball sports events . similarly , patronage on how lady-like the sports asshole be , as long as it is be involve by men , the latter(prenominal) heretofore dominates the media mileage as the one who is well-skilled and competent . because , such is happening during women play tournaments . In a s tolerate administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media reporting about women s sports is not existence given too much attention . On other aspect , the low number of media reportage among women s sports can to a fault be attributed on the under- authority of sportswomen in all forms of media as well as the little representation of women for the production of sports reporting eventsStatistics set out alike showed the bias news manipulation of media against sports be compete by women athletes . Accordingly in America , merely golf club portionage airtime was given towomen s sports magical enthrallment males sports (male athletes ) incurred eighty-eight share of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three per centum of coverage among its major Canadian dailies (Media Awareness Ne cardinalrk . too , the lingo and the strain of video shots can best meet how media treat women athletes . Accordingly , commentators (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives utilise are in such a way off-tangent from the main event of the sports - such words implicate vulnerable , weaker , frustrated , etc . in addition , the way photos are organism layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act time playacting on the other slide by , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on basketball games and the fights of its news interference found on the gender of the players /athletes conglomerate . According to him , it is now obsolete to find women basketball games organism televised in a uncut basis . He added that during 2000-2001 college basketball season in San Francisco , fairish now ninety-five women s games were televised piece of music that of male basketball games had 407 telecasts . Also , in non-cable TV , in that respect are more airings of male basketball games compared to that of the women thus , affecting the photo of these female basketball players for vocation top for the hills purposes . It should be taken into devotion that these women basketball players also take aim for a high locale /ground where they can play basketball , but the lack of TV exposure among these girls makes them little noteworthy , hampering large opportunities for the development of their careers as basketball playersA reliable believe also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in NCAA discussion coverage of male and female collegiate athletes in spite of appearance the form range 1988-1991 , 297 paragraphs in a 731-square atomic number 49 pose in the news was utilized for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was give for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On some other study , it was emphasized that gender difference has something to do on how media result coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports coverage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , slight than ten percent of the sampled sports news time cover female athletes and slight than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for masculine games altogetherThe abovementioned examples of studies on media treatment on sports clearly showed the vast difference of how media present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow ingest on the athletes but on the kind-hearted of sportsas well as the gender of the coaches , which also gained very(prenominal) results - women coaches and women athletes play sports perceived for males only were pre controllingly portray less differently than male athletes and male coaches . Said results implied that media sports coverage realize certain divisions when it comes to gender and the kind of media portrayal they will use on suchAnother issue raised is on how women athletes are organism portrayed in media . Jennifer L . ennoble (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more immensity among media sports coverage . Furthermore the athletic capability and skills of the women athlete just become secondary shopping mall . This said birdcall can be well reflected on media s portrayal of celebrated tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in point It seems that male athletes can really be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGY research TheoryThis research study will be channelise on the media and communication supposition of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue prime(prenominal) the news and trait stories at their end in turn up releasing it for open economic consumption . This theory also involves on how such filtering will be done , reflecting the kind of portrayal method the media has on particular issues /news . Gatekeeping will also depict to identify the eventors manifold for the kind of gatekeeping the media are basing on . In this particular moorage , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned related to literature are studies that investigated media s treatment on sports coverage coitus to the gender of the athletes .
It analyzed establish in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of clock the player was do seen in the screen (3 ) languages used by sports commentators in describing the player (4 ) the size area active by the news head or feature boloney in a rascal of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the berth of the news write up in the news - whether front summon second page , or last page (7 ) the key of the print article in terms of communicating to the commentator (8 ) size of photos of the players (9 number of stories that had come with photos , and (10 ) the placement of the news story on the page - whether standard story , upper stack , or lower foldIf nevertheless developed , this research study will focus principally on the sports basketball and golf as these are few of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also bear witness to endeavor in interviewing reasonable mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be cognize on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it will be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will model them in treating the news as something special Results of the interview will also serve as support to whatever results obtained from the content analysis of the sampled sports coverage in terms of the gender lean of the players involvedCONCLUSIONMedia plays an important role in the society as it gives adjutant to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected today in the way they treat news and conduct coverage on the different aspects or issues that surround the world directly . This research was enable to turn up another profound immenseness of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion that gender , indeed , plays a epochal role in how they conduct sports coverage . It was found out that female athletes and coaches are less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their corporal appearance and sexuality than on their skills and capabilities to the sports they chose . Women athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to communicate the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch realization will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports coverage on male athletes are being conducted in that way because , as expect males are associated in masculinity - and that sports is generally a masculine world . Women , on the other hand , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perception , however , is not already applicable in this modern context wherein women potency is already widely sight and broad . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more known thus , a replete(p) thing for their respective career movesMeanwhile , it can also be understood that most media outlets sound this kind of news treatment among in their sports coverage essentially to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , and , accordingly , women are expected to feed such demands from the public . And a good venue for such is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In this sense media hazy its objectivity over the train to sell moreWorks Cited swarthy , Amanda . A flavour at Women s Sports in Media insurance coverage . Retrieved April 21 , 2008 , from hypertext transfer communications protocol / leaf blade .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London clear-sighted PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . provoke Roles : A Journal of Research . He s a Laker She s a peach tree : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media coverage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources internet web site HYPERLINK http /sportsmanagementresources .com / library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca /side /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and fond Issues . Gender candour in Sports Media Coverage : A suss out of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The variation of women s basketball on tv : a school project exposes unfair media coverage of college games . Retrieved April 21 , 2008 from Melpomene Journal Web Site http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /documents /Media .pdf http /www .wsff .org .uk /documents /Media .pdf ...If you penury to get a full essay, order it on our website:
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