Marketing and New Communications Technologies

CHAPTER 1 1)Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Needs are states of deprivation. For examples, physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Wants are the form that needs take as they are shaped by cultural and individual personality. For example, an American needs food but wants a Big Mac, french fries, and a soft drink.Demands is wants backed by buying power. For example, given their wants anfd resources, people demand products with benefits that add up to the most value and satisfaction. Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. 2)In a short essay, discuss the challenges and advantages that new com munications technologies have created for marketers.The new communications technologies has provided marketers with exciting new ways to learn about and track customers and create products and services tailored to individual customer needs. It’s helping marketers communicate with customers in large group or one-to-one. Marketers also can create their own detailed customer databases and use them to target individual customers with offers designed to meet their specific needs. For example, by using the Internet, a direct marketer can tap into online data service to learn anything from what car you drive to what you read to what flavor of ice cream you prefer.

Zombie

The Cranberries provides the right qualities for the 60 minutes segment on investigation of the power of public protest. The combination of a strong message, powerful lyrics and visually dramatic video clip creates a public protest masterpiece. The AIR ceasefire of 1994 can be attributed to the success of public protest mounted by The Cranberries in their song Zombie'. Over thousands of years, music has been a part of human culture and been used to convey different messages.Music has the power to Inspire, unify and galvanism people into action. It can be used as a form of public protest to raise awareness of the issue to the general public and create a worldwide movement for a solution. This is demonstrated in the song Zombies' by the band The Cranberries, creating a public protest song about the reciprocal acts of violence between the AIR and the British Army. ‘Zombie' is centrally about Irish society normalizing war and young children losing their Innocence due to the Intense violence.In Ireland, violence was accepted as normal and a part of everyday life, this caused young children to become asininities about violence and its usage in ‘normal' life. Irish children lived a generational perpetuated war, for decades. The Irish Republican Army or AIR committed reciprocally motivated acts of terrorism directed against the British control of Northern Ireland. Zombie' makes the point that the boundaries between war and normal life are confused and ambiguous. This blurring created the atmosphere for accepting and excusing the war.The song ‘Zombies' uses very strong and powerful lyrics to describe the situation of violence in Ireland. With their tanks ND their bombs, and their bombs and their guns' refers to the environment which the Irish people lived in and the lead singer strongly stresses key words like tanks', ‘bombs' and ‘guns'. The message of ‘nothing has changed' is common throughout the song's lyrics, ‘It's the same old theme since 1916' which is a direct historical reference to the 1916 Easter Rising of the RIB (later known as the AIR) and explains the length of time the violence has been effecting Irish society.The lyrics show how the Irish people distance themselves from the violence by saying ‘but you see, it's not me, it's tot my family, they are implicitly denying the conflict and violence. The Juxtaposition and cross cutting between black and white shots of children playing and soldiers creates ambiguity between play and war. The strength of the message to the audience is enhanced by the pace at which the shots are screened in synchronization with the tempo of the music and lyrics. The gold symbolism Is visually dramatic which creates a paradox by contrast to the other bleak Images.Dramatic images are created with Dolores Ordinary against the cross, which is a preference to the 1 916 Easter Rising of the RIB. The singer is completely encrusted in gold and surrounded by golden nymph like figures which invites multiple references to Greek Mythology. The gold represents Justice, power, strength, purity and value. These visual messages add complexity and remove the viewer from the immediate clip and instant recognition by the public, therefore it would be an excellent choice for the 60 minutes special on the power of public protest. The Cranberries hit song ‘Zombies' has become an anthem for the worldwide peace movement.

Corporate Social Responsibility Initiatives in India Essay

1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. – E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a â€Å"goodwill gesture†, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic . 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at >Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed > Coca Cola and NGO have to collaborateActions > NGO has to correct their mistakes publicly > NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † – Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as â€Å"A little natural does a lot of good†, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of We’ve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?

The Importance of High Academic Achievement and the Pursuit of a Essay

The Importance of High Academic Achievement and the Pursuit of a Career - Essay Example What I really mean by the career regimes lies in the fact that the world is on the upward move. It is always growing and expanding and not being stagnant at any point in time. For me to look up to the future and visualize myself standing with the top management gurus, I feel pride in stating that I can relate with what they do, work and feel like. (Brown, 2002) I can relate with their respective concepts of career development and the manner in which they have taken an upward growth path. I believe that I can always contribute in a better manner towards the society if I work in an organization because this is something that comes from within – it is naturally inclined for me to act, think and feel the same way. The implications that stand in the way of my career development include my understanding related with the niche segments of the pertinent area of business and comprehension which I can attain in the wake of finding out more and more as to what exactly is happening in the local terrains and on the global front. These career concepts offer me a range of options to start with. I could look at the respective areas and hence train myself in accordance with the needs of the time. High academic achievement would back up what I have learned and make me feel experienced within the midst of things. I would feel a sense of ease and belongingness with the different activities, norms and procedures if my academic achievements are sound and fitting in the real sense of the word. This will eventually introduce me to different people who have similar interests as well as open up avenues of expansion as far as my career growth is concerned. Therefore, one can easily see that a successful pursuit of a career is related with close harmony with the kind of academic achievement that one has over a period of time. My pursuit would eventually become an easy task if I know the path that I would be leading up towards my ultimate destination or the goal to put it in

Bill Clinton and Globalization Research Paper Example | Topics and Well Written Essays - 2500 words

Bill Clinton and Globalization - Research Paper Example Clinton’s main focus was on handling the instability across the world through globalization. The other factors among the list of priorities were innovation and technology, decision making and finance. Integration of the world economy has been one of the prime concerns of Clinton. But the concept of transformation of the globalization into a unified and homogenous structure driven by free trade and capitalism was confronted with serious opposition also. It was said that the entire world has not been able to benefit from globalization and bringing the civil society in the scene was the only way of dealing with the problems. The project tries to bring forth the steps taken by Clinton in initiating outsourcing as a major step towards globalization (Weier-a, 2008). Bill Clinton chaired the â€Å"Global Fairness Initiative (GFI)† (Global Fairness Initiative, 2003, p.1) which was an organization created to introduce and enhance free trade which would simultaneously preserve th e labor, environmental and human rights standards in the world. The promise made by Clinton was to implement responsible investment and trade which would create economic opportunities and jobs across the world and would lead to the improvement of millions of lives while protecting the human rights, environmental and labor standards (Global Fairness Initiative, 2003, p.1). The promotion of outsourcing was one of the major steps towards globalization by Clinton. Outsourcing was considered to be inherent to free trade. Outsourcing was considered to be a new variant and a budget balancing tool which required farming out whenever possible. Clinton recognized that outsourcing would allow firms to provide service at a low cost at a higher quality that which the Government would produce. In the recent years outsourcing has evolved as a positive business evolution which moved towards flexibility and nimbleness Bill Clinton and Globalization It was Bill Clinton’s assumption that global ization was something inevitable. He encouraged the concept of free trade which was a major step towards globalization. He believed that low process would lead to low prices, increased exports and this would eventually build a stronger economy. â€Å"The economic benefits of the tariff reductions we negotiated during the Clinton administration represent the largest tax cut in the history of the world† (Klein, 2003). In 1998, the economic transition which he had predicted long back was actually taking place. The economy was appearing and functioning in such a way that seemed to be beyond imagination few years back. Unemployment rates were falling significantly and the inflation rates seemed to remain at historically low rates. Prosperity was appearing and increasing at all levels of income. The average household income increased by an amount of 35% during the span of eight years that Clinton has remained in office. Technology had changed the conventional notions of time, space and borders. Globalization was able to change the traditional and regular routines of the middle class family. This was a significant transformation according to Clinton (Klein, 2003). He said the globalization would yield a global economy which would have profound effects on workers, their works and their wages. It would

Case Study Assignment Essay Example | Topics and Well Written Essays - 2500 words

Case Study Assignment - Essay Example The automobile manufacturing industry is globalised by its very nature. Several industry analysts and marketing scholars have affirmed the aforementioned, arguing that with very few exceptions, car manufacturers look towards the global market, identify segments therein and seek to create a niche for themselves within that expansive, borderless market (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). It is a globalised industry due to the universal nature of its product, the fact that not all countries have a domestic automobile manufacturing industry, and that variant and divergent consumer cost, design and quality requirements cannot be satisfied by a limited number of manufactures (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). In other words, the very nature of the industry, product, market trends and consumer demands have determined this as a global and globalised industry. Consequently, being a global industry, the su rvival of firms within is dependant upon the accurate identification of the industry's threats and opportunities and the extent to which a company's operations are, themselves, globalised. The imperatives of Daimler Chrysler's evolving into a truly global automobile manufacturer may be established through a detailed industry analysis using Porter's Five Forces. Proceeding first with the factor of rivalry, one finds that within the context of this industry rivalry is extremely high and is intensifying as a direct outcome to the formation of horizontal alliances between budget and high-end manufacturers for the explicit purpose of cutting down on costs. Not only is rivalry intense but it is intensifying due to the emergence, not only of new industry players but of alliances which may be identified as a bid by smaller firms to become market leaders. For example, Fiat is allying itself with Tata, an Indian automobile manufacturer, fir the explicit purpose of supplying developing markets with the much demanded cheap/economy automobiles. Similarly, GM is forming an alliance with Daewoo for the production of an economic Chevrolet model in South Korea. The implication here is that even in the absence of direct mergers and takeovers, manufactures are teaming up for the design and manufacture of models as would expand their existing market shares in particular automobile market segments. As one looks towards Daimler, one finds that it has not, in its marriage with Chrysler, embraced the imperatives of globalisation for the purpose of maximising its competitive edge. Chrysler is not a manufacturer of budget automobiles and its production costs are high. It is, furthermore, just as the case with Daimler, centred in an industrialised market. This means that the aforementioned marriage has not expanded Daimler's global market presence and has certainly not allowed it to cut down on production costs and to venture into different segments of the automobile market. In other words, whereas competitors are forming alliances which facilitate the realisation of the latter mentioned goal, thereby giving them a competitive advantage over rivals, Daimler has not. Within the context of the stated, it falls short of being a global company, despite its presence in the global market place. As regards the second of Porter's Five Forces, the global nature of the industry has made the threat

Direct Flower Delivery. Analysis Of The Website Assignment

Direct Flower Delivery. Analysis Of The Website - Assignment Example This Web site report details both front and back end capabilities. In inclusion with technical details, this report also consists of the customer interaction specifications. DFD, Direct Flower Delivery is a web based Florist to cater the growing Flower needs of people of United Kingdom. There are a large number of companies in UK delivering flowers to their customer’s home. People often send flowers, whether it is a birthday, wedding and some other special occasions. Many places such as restaurants, hotels, offices and many houses use flower to decorate the place. Not only flowers are used for specific occasions, there are many people changing their flowers at home once a week. To simplify the ordering procedure of these needs, DFD has evolved and is committed to serve the best to its customers. Currently, DFD is serving its customers with its web site. DFD offers wide range of choices to its customers. Through its site, DFD offers whole lot of features to its customer such as the freedom of ordering flowers online, Secured payment transactions, Track the delivery of ordered items and also a reminder service with important dates. The highlight of this web based company is that the customers have the advantage of designing their own style, pattern and of course flowers that are be delivered, apart from selecting from the pre-defined templates. 2. Website Objectives The objectives of this web-based florist are to offer features that will permit and promote the following: Ordering flowers with just a click of a mouse. Easy browsing and searching for various regular & seasonal flowers. Web tools which enable secured online payments. Easier accessing of information and help generally. Web tools to foster community relationship and cater their needs. In Simple, to make it easy and offer choices for their customers 3. Description of Target Audience The customers will be anyone in UK who looking for flowers to be sent to someone or themselves, whether for special occasions or to decorate their houses. The company will have a web site which design to make shopping for flowers on the internet quicker and easier. If such availability exists, the company will deliver flowers to the address on the date which has been requested by customers to be sent to. Customers can individually create their own design in flowers over the website and the flower which they create will be send to the address that they request. Customer will be able to track down their deliveries. The company will provide the information on the process of delivery for each individual customer, in order for customers to be able to track down their deliveries. 4. Business Constraints 4.1 Negative Constraints: 4.1.1 As it's a Web-based company, the competition is severe and to handle this aspect the web site and the company has to be on toes 24hours. 4.1.2 It's very hard to predict the volume of business the next day. The customer may be literally from anywhere on this world. If it's Florist on the

Email Tracking And News Posting Tracking Essay Example | Topics and Well Written Essays - 750 words

Email Tracking And News Posting Tracking - Essay Example They receive messages and forward them to the intermediate systems that indicate the path between the receiver and the sender. Systems facilitate this activity to determine the actual sender of information, however, it ca n be challenging if the founder of messages covers the suspicious emails and news postings. Email tracking involves screening email delivery to the addressee. It enables the sender to know if the intended recipient received the message, but does not show if the email was opened and read (Pappallardo & Ellen 2005). Outlook, Notes, and Eudora are networked software that enable clients interact with the server. Microsoft office outlook develops a read receipt tracking method, which makes the sender access the receipt request option before sending the email. After sending the message, recipients can also bring to the attention of the sender that the email was received and read. Nevertheless, such email applications do not guarantee the sender receipt request. On then ha nd, news postings indicate on the top of the message significant tracks that show the subject header, the sender, date, and dime sent. With such vital information, tracking of group news becomes easier compared to emails. Postings are public and can be accessed by a significant number of people. Emails are private and more personal than news postings since they are addressed to a specific person or group. News postings audience who visit social networking sites such as face book and twitter. News postings are bulletins for everyone in the network to see. They are useful because they inform friends in the network service without resorting to sending messages individually. However, tracking news becomes challenging since posts are deleted affected ten days while emails are stored in the server for future reading and reference. Therefore, tracking of emails have been shown to be easier than postings. When conducting email tracking, one can use the IP address that the user assigned, whi ch will show the time and date the message was sent (US-CERT 2003). Lastly, in email tracking, one can investigate on behalf of the victim, by sending the original message through copy mailing. At this point, one can send the message as an attachment because for warding replaces the suspect’s information. News postings have group link features that enable the use to sign up until the time when her network shall be back. In networking systems, new postings prove to be the perfect destination for everyone to stay connected. Question 2- IRC crimes The growth of technology has been identified with positive and negative effects. The world has witnessed the abuse of this new system making the society acquire a negative attitude. Child pornography is an ex ample of internet related crime because nude figures are exposed on websites, and when children come across them, they become misguided. Scenes of teenagers involving on sexual acts are posted on the internet. This technology can be accessed by anyone regardless of their age. Such websites have chat conversations, which lure children in to immoral conversations that lead to child abuse. Secondly, carding and phishing describe how fraudsters operate in small and secret channels. They code their messages to prevent people who may come across, and discover their network. Therefore, to track carding and phishing, one should have a peculiar access to IRC network servers. Internet related crime is overlooked when computer crimes come in to discussions. It is seen as a less dangerous compared to other types of crimes. Crimes committed on computers become challenging to track because the society lack s information on this issue. Chat rooms have been made to facilitate chatting and communicating globally (Smith 2004).

Portfolio on recruitment and selection Essay Example | Topics and Well Written Essays - 1000 words

Portfolio on recruitment and selection - Essay Example I was particularly intrigued by psychometric testing as the selection is based on judgment of personality (Lecture r_s n.d.). Recruitment and selection is one of the most important decisions every employer has to take. The most important resource any organization can have is the human resource. I learnt from the slides that it takes the â€Å"right† people to deliver the products and/or services at the right time and with the desired quality standard. Recruitment is a laborious process and the human resource department (HRD) cannot be quick with it without subjecting the organization in general and HRD in particular to significant losses. I learnt in the HiTec case study that two mediums that are generally used by organizations to advertise new positions for recruitment include advertising in newspapers and rendering the services of recruiting agents. Both methods have their own deficiencies. While highly talented professionals are generally too busy and satisfied with their current firms to even bother looking at the ads in the newspapers, recruiting agents charge the employers a lot and are capabl e of luring the employees into other opportunities few weeks or months after their recruitment with the employer. I would advise HiTec to establish a separate department of training that would look into the latest market skills’ needs and prepare short-term highly informative courses for the workforce. This is a more cost-effective strategy for HiTec rather than constantly recruiting new employees. It takes a lot of time, money, and effort to conduct the recruitment process. After the first challenge of getting the applicants is overcome, next comes the challenge of sifting through hundreds, and sometimes, thousands of resumes to shortlist the candidates for interview (Taylor n.d.). Many of the shortlisted candidates have bragged about their skills and competencies in their resumes and are not able to perform the

Method of the Ancient Essay Example for Free

Method of the Ancient Essay In the excerpt, Claude Perrault begins mundanely by recalling the Ancients’ belief in that the utilization of proportioning systems based on the human body would give aesthetic qualities and beauty to a building. Without a doubt, this topic of beauty, which resides from mathematical proportions, is readily discussed both visually and verbally through examples in all history and theory of architecture classes including Buildings, Texts and Contexts. However, what makes the text compelling to me is how Perrault brings into light the discrepancy in these proportioning systems that exists throughout history from the antiquity through to the renaissance. It is said that although the building orders may conform to certain proportions as a whole, the constituent parts of buildings, such as the precise dimensions of the members and its profiles, does not pertain to any strict rules or to a consensus of opinions amongst architects such that the building’s ultimate beauty does not lie only in proportions. Perrault’s juxtaposition of the beauty of buildings with the beauty of a human face clearly give weights to his argument: â€Å"a face can be both ugly and beautiful without any change in proportions; the contraction of the eyes and the enlargement of the mouth can be the same when one laughs as one weeps†. Perrault also points out that even though there is no single absolute proportioning rules for beauty, there are certain limitations to which one can deviate before a building loses its elegance. Through these flexibility and variability of indefinite rules, Perrault points out that by no means is the proportions preserved in architecture, of which is perceived by our eyes, are akin to the ones that govern musical harmonies, gained through our ears, as they are of immutable precision. These two sensory faculties, the eyes and the ears, work in processing data in different ways according to Perrault: the ear processes data without intervention of the intellect whilst the eyes work through the mediation of knowledge. Perrault then argues that since the proportions of edifice are usually oblivious to our eyes there must exists two different types of beauty: positive beauty and arbitrary beauty. Positive beauty as define by Perrault is for me quite the oppositive of Kant’s aesthetics judgement for that Perrault’s positive beauty are based on convincing reasons rather being disinterested and being ‘purposive without a purpose’. They are convincing reasons based on value and quality such as its rich materiality or even its precise execution. Arbitrary beauty, unlike positive beauty, is to me more like Kant’s aesthetics judgement in that it is universal, at least to a certain extent. Arbitrary beauty, as defined by Perrault, is the beauty where people have customarily come to agreement without any intrinsic qualities to justify such judgement.

Pressure Distribution around Circular Cylinder Lab Report

Pressure Distribution around Circular Cylinder Lab Report The aims of the investigation is to measure the pressure distribution on the surface of a smooth cylinder placed with its axis perpendicular to the flow and to compare it with the distribution predicted for frictionless flow, and to calculate the drag coefficient of the cylinder. In the investigation being carried out, a cylinder in a closed circuit wind tunnel will be experimented upon to gather the pressure distribution acting on it at different speeds. When the cylinder is standing vertically to the incoming flow in a wind-tunnel, two experiments will be carried out for the same cylinder, one with smooth (laminar) flow and the other with turbulent flow. The experimental pressure distribution obtained from each experiment will be compared with the theoretical distribution predicted for frictionless flow. The drag coefficient for the cylinder will be calculated together with the tunnel calibration constant for both tests. The smooth cylinder has got 12 pressure tappings at angular intervals of 30 ° on its surface; it is also placed with its axis vertical on a turntable on the floor. These tappings are connected to multi-tube (methylated spirits) manometer, which is inclined at an angle of 30 ° to the horizontal. The multi-tube manometer has got a total of 34 tubes, out of which the first 12 are directly connected to the pressure tappings on the cylinder, so that tube 1 is connected to pressure tapping 1 and so on. Pressure tapping 1 is facing the oncoming flow when the angular position indicator is set at 0 °. Since pressure tapping 1 is connected to tube 1 in the multi-tube manometer, the head pressure shown on tube 1 will represent the stagnation pressure. Tube 34 in the multi-tube manometer is connected to the upstream part of the wind-tunnel. The Betz manometer is used to change the incoming flow velocity at the upstream section. Since both the Betz manometer and tube 34 (in the multi-tube m anometer) are connected to the upstream section, both will show the same equivalent reading for pressure but in different units. Background theory: Laminar flow is defined when a fluid flows in parallel layers, with no disruption between the layers. In comparison to this Turbulent flow has a much more disorganized pattern, it is characterized by mixing of the fluid by eddies of varying size within the flow. The Reynolds number (Re), gives the measure for laminar and turbulent flows. Laminar flow takes place when Reynolds number is lower than 104, and for Turbulent flow the Re must be greater than 3ÃÆ'-105. Reynolds number has got no units since it is just a ratio. There are many diverse types of equations for deriving the Reynolds number of an actual shape. Fig. A shows the different types of flow patterns at various angles. The appropriate equation for the cylinders Reynolds number can be acquired from: Re = [eq. 1] Where: d = Diameter of cylinder V蠁 ¾ = Velocity of fluid upstream v = Kinematic viscosity of air (1.46ÃÆ'-10-5 m2s-1) From the equation both values of d and v stay constant for both experiments, therefore the change in Reynolds number depends directly on the upstream velocity of the wind-tunnel. From the Bernoullis equation the relationship between fluid pressure and velocity can be established [eq.2] Where: P = pressure of the fluid Z = Height à ¯Ã‚ Ã‚ ²air = air density à ¯Ã‚ Ã‚ ² = The density of the fluid G = Gravity V= the velocity of the fluid The height in remains constant therefore the flow in the wind tunnel has an equation. [eq.3] By dividing both sides with à ¯Ã‚ Ã‚ ² and taking measurements from the point where the flow of velocity stops, (the stagnation point where V2 = 0). This is for the reason that at the stagnation point on the surface of the tube that is perpendicular to the flow to it, therefore the dynamic pressure is given by: [eq. 4] The pressure is measured using the manometer, and then therefore the pressure at the tapping must be the same as the pressure head at à ¯Ã‚ Ã‚ ²gH. Then the stagnation head and static head measured on the multi-tube manometer Inclined at a specific angle are given by: [eq.5] [eq.6] So when using these two equations the pressure differences found using them become. [eq.7] The dynamic pressure upstream of the cylinder is gained from: [eq.8] In the equation above k = the tunnel calibration constant. The pressure change across the wind tunnel contraction is measured using two different instruments; the Betz manometer and the Multi-tube manometer (tube no. 34). In an ideal system where there are no losses in energy. In procedures with energy losses, the ratio value is below 1. The relation is known as the tunnel calibration constant (k). is the pressure variation across the contraction as displayed by the reading on the Betz micro-manometer. The tunnel calibration constant can be attained directly from: [eq.9] Differences between the pressure at angles from the front of the stagnation point and the free steam pressure Pà ¯Ã¢â‚¬Å¡Ã‚ µ is gained from the following equation: [eq.10] hà ¯Ã‚ Ã¢â‚¬   is a reading on tube 1 when pressure tapping number 1 is at an angle from the front of the stagnation point. Therefore the pressure coefficient at an angle can be defined: [eq.11] To find the pressure coefficient based on frictionless flow by using: [eq.12] The equation above is applied when plotting a graph, of variation of cÃŽÂ ¦ vs. ÃŽÂ ¦, by replacing values of angles into the equation above and then finding out the subsequent values for pressure coefficient (cÃŽÂ ¦). The consequent graph drawn from the derived equation will only correspond to a theoretical relationship, where the flow is believed to be frictionless. In the illustration below, the pressure in the wake region is less than pressure upstream; this causes drag, mainly due to flow separation behind the body. The streamline pattern and the pressure distribution are not balanced and a wake of slow-moving air is produced behind the cylinder. Fig. B shows flow separation taking place behind the cylinder The drag force, due to the pressure forces on the cylinder can be derived from: [eq.13] As the term integrates to zero, the drag coefficient can be simplified to: [eq.14] Apparatus The cylinder being experimented on is placed in the wind tunnel. The part that will be under testing will be of size of 1.000m X 0.760m. The wind tunnel will have a contraction ratio of 5.6 To connect the pressure tappings from upstream and downstream of the tunnel contraction to a Betz micro-manometer (mmH2O). The velocity of air in the test section is to be fluctuated by adjusting the fan speeds on a controller. Thirdly a smooth circular cylinder with diameter 114.3 mm to be placed with its axis vertical, on a turntable on the ground of the test section area. It can be seen in the cylinder where halfway along there are pressure tappings at angular intervals of 30à ¯Ã¢â‚¬Å¡Ã‚ ° on its surface, near to the tappings are marked numbers from 1 to 12, these are connected to the upper ends of 1 to 12 tubes on a manometer. This manometer is to be a multi-tube methylated spirits manometer. The pressure upstream of the cylinder is sensed by a taping on the tunnel wall and is connected to one of the tubes. In this experiment to be tube number 34. The remaining tubes 13 to 33 are open to the atmosphere. The level of turbulence has to be changed, so in this test section it is small however to be increased by the insertion of a grid. This grid as an array of circular rods upstream of the test section. Lastly as the cylinder is to be placed on the turntable that is to be rotated. The angular position of pressure tapping number 1 is indicated on a digital counter in degrees and in tenths of degree. Method: To be able to do this experiment the cylinder to be already oriented so that the pressure from tapping 1 is facing the oncoming flow and the angular position indicator will have to be set at 0à ¯Ã¢â‚¬Å¡Ã‚ °. As we know that the pressure P1 tapping is the stagnation pressures and exceeds the pressure Infinity upstream of the cylinder by an amount. The experiment firstly to test laminar flow The laminar flow of the velocity of the wind tunnel will be increased gradually until the Betz manometer reads 15mH2O. For this velocity to remain constant adjustments are made. From the multi-tube manometer, to take readings of fluid heights to show a general idea of the pressure distribution. The fluid height to be noted from the tube which is connected to the tunnel wall upstream of the cylinder. To measure the fluid height in tube 1 is measured then the table is to be turned in intervals of 10 degrees, this is to be repeated for every 10 degrees until it has fully rotated around 360 degrees. The experiment is also to test in a turbulent flow To have a grid with an array of squares inserted in to the wind tunnel, where the air flow and the velocity increases until the Betz manometer reads 35mmH2O, as the air becomes turbulent. This whole procedure to be repeated. Fig. C shows the manometer tube readings at a zero angle for smooth flow. Fig. D shows the manometer tube readings at a zero angle for turbulent flow. The readings of the multi-tube manometer were taken before starting to rotate the cylinder (at zero angle). This preliminary data collected is presented visually to show the shape of the pressure distribution around the cylinder. Tube 33 is open to air; hence it shows the atmospheric pressure. And tube 34 as mentioned earlier, shows the head pressure of the upstream section of the wind-tunnel. Results Raw Results: The scale of the manometer used was in inch. Therefore, the results obtained have to be changed to metres. This is done as follows: 1 inch = 0.0254 metres The heights of the fluids have to be multiplied by 0.0254 to change to metres. Smooth flow: ÃŽÂ ± = 30 ° h蠁 ¾ = 11 inch = 11 x 0.0254 = 0.2794m Turbulent flow: ÃŽÂ ± = 30 ° h蠁 ¾ = 10.4 inch = 10.4 x 0.0254 = 0.26416m The pressure coefficient, cà Ã¢â‚¬ ¢, at an angle can be found by using eq 8. The calculations to find cà Ã¢â‚¬ ¢ will be the same for both laminar and turbulent flows. The only difference would be that the value of h蠁 ¾ would be different in each case. The value for h1 is the value obtained when the cylinder is at 0 °. The calculations to find the pressure coefficient for the laminar flow at ÃŽÂ ¦ = 0 ° is shown below: = 1 Calculated Results The following data shows values, which will be used to determine the pressure coefficient, this will be calculated using eq. 11. Smooth flow Transonic Flow Frictionless flow The values for the pressure coefficients will be the same for both laminar and turbulent flows since cà Ã¢â‚¬ ¢ only depends on the angle ÃŽÂ ¦. The pressure coefficient for a frictionless flow is found using eq. 12. Theoretical graph: The graph represents in a theoretical manner in which the experimental values should be able to compare to, whereby the air flowing in the graph, shows constant change at regular angle intervals. Also all peaks and troughs on the graph show relevant pressure coefficients. The graphs illustrate the pressure coefficient variation with changes in angle. The above graph shows the variation of cÃŽÂ ¦ vs. ÃŽÂ ¦ in laminar flow. This is then compared to the cÃŽÂ ¦ vs. ÃŽÂ ¦ in turbulent flow. Calculations to find the drag coefficient, CD: The value for the drag coefficient depends on the value of cÃŽÂ ¦ cosÃŽÂ ¦, this relation can also be noticed in eq. 14. Laminar flow Discussion: Throughout this experiment several factors were found out these include: The pressure distribution in the system Drag of the cylinder Drag coefficient Reynolds number Errors in the experiment which may have caused anomalies Looking at the graphs it can be seen that the pressure distribution in the system as in both lamina and turbulent flow also in parts off the graph it shows steady correlation, between angles 900 and 3100 in laminar flow. Angles 1300 and 2300 in turbulent flow. The drag on the cylinder in turbulent and lamina conditions show through the results and graphs shown. As there is more drag when there is turbulent flow than lamina, however this easy to understand as, in lamina flow the eddies produced have a small wake so therefore it does not have a large pressure so do not increase drag. From the graphs it can be seen that the pressure coefficient in lamina flow at 90à ¯Ã¢â‚¬Å¡Ã‚ ° is greater than the pressure coefficient at turbulent flow. However in the turbulent flow the motion reduce the pressure and so increases the drag. The drag coefficient can be found by looking at the results and graphs, which both show that it is less in turbulent flow as the separation point occurs after 90à ¯Ã¢â‚¬Å¡Ã‚ ° resulting in less eddies so less wake and therefore a high pressure with a end of low drag coefficient. Whereas in lamina flow it is greater than in turbulent. This may be due to the fact that the separation point occurs before 90à ¯Ã¢â‚¬Å¡Ã‚ °, this has a resulting effect of more eddies which induce wakes and low pressure, the end result of this is a high drag coefficient. Separation point is where the angle flows become steady. The separation point occurs when the velocity of the fluid is reducing, in which the pressure flows induce a positive pressure gradient. Then once the separation has passed the boundary layers bend over and flow in the opposite direction. The pressure remains constant after the separation point because eddies are transferred to another energy. The separation point at lamina flow is at 90à ¯Ã¢â‚¬Å¡Ã‚ ° than for turbulent which is after 90à ¯Ã¢â‚¬Å¡Ã‚ ° as the pressure gradient is greater in laminar flow, which means that the greater the pressure gradient the earlier the separation. The reason why Reynolds number is greater in turbulent flow than lamina , as the main reason for this is that less pressure and drag coffeicnet and more drag is acting on to the cylinder. Conclusion: In this experiment a cylinder was used to find laminar and turbulent flow around it, the main objective was to see if the drag and flow increased or decreased, this was achieved and so this was shown that they increased in turbulent conditions and decreased in laminar conditions. Also in a turbulent condition the separation will increase to 90 degrees and the Reynolds number also increases. Discussion Figure G H shows the head pressure distribution around the cylinder. As it can be seen from the laminar head pressure distribution (figure G), the pressure between tubes 3-11 (i.e. angle 90 ° up to 330 °) is approximately the same. This shows that the pressure is more or less the same around the cylinder (seen from top view), except from its front point facing the oncoming flow, where the pressure is equal to the stagnation pressure. In the case of turbulent flow (figure H), the head pressure distribution pattern is somewhat different. The head pressure values drop between tube no. 5 to 9, which is the rear part of the cylinder. This proofs that a low-pressure region exists at the rear of the cylinder in turbulent flow. This region of low-pressure is referring to the wake region. The pressure distribution is also clearly symmetrical about tubes 6 and 7, which proofs that the pressure distribution on one (horizontal) side of the cylinder is the similar to the one on the opposite side of the cylinder. The percentage error for the coefficient of drag (CD) value in experiment 1 was calculated to be around 2.5%. This is a relative small percentage error, which shows that the experimental errors involved in experiment 1 were not significant. However, the percentage error for the CD value in experiment 2 was a massive 56%, which clearly shows that the experimental errors involved in experiment 2 did play a significant role. The error due to parallax is one of those errors. The parallax error is human reading error, where the eye needs to be exactly in line with the reading to be measured. In both experiments, the multi-tube manometer was at an inconvenient position (on the floor). And furthermore the whole manometer system was slanting at an angle of 30 ° to the horizontal. Both of these factors made it difficult to get the eye level exactly in line with the reading to be measured from the multi-tube manometer. This might have caused inaccuracy in the readings. The trapezium rule was used to determine the area under the graph of cÃŽÂ ¦cosÃŽÂ ¦, which was used to calculate the coefficient of drag. Since the graph had regions of both negative and positive areas, the trapezium rule had to be applied separately for each section of the graph. The whole graph was divided into strips, each with a width of à Ã¢â€š ¬/18 (10 degrees in radians). When the graph of cÃŽÂ ¦cosÃŽÂ ¦ goes from a positive region into a negative one, the experimental data in some cases does not reach exactly zero before the data switches signs. This results in some minor areas of the graph being neglected. This would not significantly affect the total area found from the trapezium rule, since the areas neglected are relatively small. But since some areas of the graph are ignored, the total area found would not be the exact area under the graph. This will result in an error in the final values of the coefficient drag. The tunnel calibration constant for laminar flow (k1) was found to be 1.0959. Clearly this value cannot be accurate because the ratio of the two pressures must be equal to 1 or below, since both are representing the pressure across the same points. The unexpected high value for k1 must have been a result of experimental error. Since most terms are constant in the equation used to find k, the only factors that could have contributed to the error must have been the values of h蠁 ¾ h1, which were obtained from the multi-tube manometer. While taking the readings from the multi-tube manometer, the fluid (methylated spirit) in the tubes was fluctuating. Some of the fluctuations were as large as +/- 0.5 inch. For this reason, many of the readings obtained might have been greatly inaccurate, which eventually could have lead to a significant error in the final values for the coefficient of drag in both experiments, as well as the value of k for laminar flow. The tunnel calibration constant for turbulent flow (k2) was found to be 0.7632. This value clearly indicates that energy losses did take place since the value is well below 1. Energy losses may have occurred in 2 main forms; as heat and sound energy produced by friction and collisions of air molecules with especially the grid system at the upstream. Heat energy (and some sound energy) is also produced due to friction of the inner wall of the wind tunnel. The flowing air must do work to overcome this friction, and therefore some kinetic energy of the flowing air is lost as heat. To get turbulent flow, the flow rate was increased and a grid system was introduced. With the introduction of a grid system at the upstream in experiment 2, more collisions of air molecules took place, hence resulting in increased loudness of flow. This increase in loudness (due to the increase in collisions and friction) resulted in some kinetic energy of the flow being converted into heat and more noticeably sound energy, and therefore some of the initial kinetic energy of the flow was lost. Energy in form of heat is also lost due to formation of turbulent eddies. The formation of eddies takes place in turbulent flow. All these energy loss factors mentioned earlier might explain why the k-value for turbulent flow was less than the k-value of laminar flow. In figure I, three graphs were plotted for the variation of pressure coefficient with angle. Each of the graphs was representing data for a unique condition. In the case of the theoretical data graph (green coloured), which represents the condition of frictionless flow, shows that at zero angle the pressure is a maximum (stagnation pressure). Moreover at an angle of 180 ° (rear of cylinder), the pressure once again reaches a maximum value. This relationship clearly indicates that the pressure distribution pattern would have been exactly symmetrical around a vertical axis at the centre of the cylinder. However, in the case of both laminar and turbulent flow the lines if symmetry is not vertical but horizontal about the centre of the cylinder. By looking at the graphs, all graphs show a maximum pressure coefficient at an angle of zero (equivalent to 360 °), which shows that whatever flow condition is imposed a maximum pressure will still remain at the stagnation point, which is the point where the fluid is brought to a stop. For laminar flow, the pressure coefficient remains more or less constant after an angle of approximately 75 °. This point is referred as the angle of separation, where the flow starts to separate from the cylinders surface. This value of 75 ° is very close to the value of 82 ° given for angle of separation for laminar flow in figure E. In the case for turbulent flow, the pressure coefficient stays more or less constant after an angle of approximately 130 ° (i.e. angle of separation). Once again, even this value for angle of separation is very similar to the value of 120 ° given for turbulent flow in figure E. One of the main reasons why there is a difference in shape between the theoretical graph and the experimental graphs for pressure coefficient is due to the fact that the assumption of air being a frictionless flow is invalid, since air is a viscous fluid. Overall the characteristics of the pressure coefficient graphs can be said to be an accurate presentation of actual data, since the three pressure coefficient graphs (between angle 0 to 180 °) are highly identical in terms of both the shape and scale of the pressure coefficient graphs shown in figure E. Conclusion The value of tunnel calibration constant (k) for experiment 1 was found to be inaccurate (due to experimental errors) since the value is not expected to exceed 1. However, the value of k for experiment 1 shows that very negligible energy losses take place across the contraction of the wind tunnel under laminar flow. The value of k was significantly lower for experiment 2; this clearly shows that the energy losses that take place across the contraction of the wind tunnel are significant. The main reason for significant amount of energy losses is due to the introduction of a grid system at the upstream in experiment 2. The grid system dramatically increases the effects of friction to the oncoming flow. For this reason, some of the initial kinetic energy of the airflow is lost as heat and sound energy. The obtained graphs for variation of pressure coefficient with angle around the cylinder perimeter can be said to be fairly accurate, since both the shape and scale of them is extremely identical to the graphs representing the same data in figure D. For experiment 1 the coefficient of drag value had a percentage error of only 2.5%, which shows that the experimental errors did not have a significant impact on the final result. However, in the case of experiment 2, the percentage error for the coefficient of drag was a massive 56%, clearly the experimental error did significantly affect the final result in experiment 2. In future improvements, the percentage error of the CD value in experiment 2 could be further decreased by reducing experimental errors mentioned in the discussion section.

The form of research known as Ethnography

The form of research known as Ethnography Ethnography is a form of research focusing on the sociology of meaning through close field observation of sociocultural phenomena. Typically, the ethnographer focuses on a community (not necessarily geographic, considering also work, leisure, and other communities), selecting informants who are known to have an overview of the activities of the community. Such informants are asked to identify other informants representative of the community, using chain sampling to obtain a saturation of informants in all empirical areas of investigation. Informants are interviewed multiple times, using information from previous informants to elicit clarification and deeper responses upon re-interview. This process is intended to reveal common cultural understandings related to the phenomena under study. These subjective but collective understandings on a subject (ex., stratification) are often interpreted to be more significant than objective data (ex., income differentials). It should be noted that ethnography may be approached from the point of view of art and cultural preservation, and as a descriptive rather than analytic endeavor. The comments here, however, focus on social science analytic aspects. In this focus, ethnography is a branch of cultural anthropology. Related information is contained in the sections on content analysis and on case study research. Key Concepts and Terms The ethnographic method starts with selection of a culture, review of the literature pertaining to the culture, and identification of variables of interest typically variables perceived as significant by members of the culture. The ethnographer then goes about gaining entrance, which in turn sets the stage for cultural immersion of the ethnographer in the culture. It is not unusual for ethnographers to live in the culture for months or even years. The middle stages of the ethnographic method involve gaining informants, using them to gain yet more informants in a chaining process, and gathering of data in the form of observational transcripts and interview recordings. Data analysis and theory development come at the end, though theories may emerge from cultural immersion and theory-articulation by members of the culture. However, the ethnographic researcher strives to avoid theoretical preconceptions and instead to induce theory from the perspectives of the members of the culture and from observation. The researcher may seek validation of induced theories by going back to members of the culture for their reaction. Definition. A popular definition of ethnography is found in Hammersley and Atkinson (1995: 1), who write of ethnography, We see the term as referring primarily to a particular method or sets of methods. In its most characteristic form it involves the ethnographer participating, overtly or covertly, in peoples lives for an extended period of time, watching what happens, listening to what is said, asking questionsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬in fact, collecting whatever data are available to throw light on the issues that are the focus of the research. More recently, Johnson (2000: 111) defines ethnography as a descriptive account of social life and culture in a particular social system based on detailed observations of what people actually do. Ethnographic methodologies vary and some ethnographers advocate use of structured observation schedules by which one may code observed behaviors or cultural artifacts for purposes of later statistical analysis. Coding and subsequent statistical analysis is treated in Hodson (1999). See also Denzin and Lincoln (1994). Macro-ethnography is the study of broadly-defined cultural groupings, such as the English or New Yorkers. Micro-ethnography is the study of narrowly-defined cultural groupings, such as local government GIS specialists or members of Congress. Emic perspective is the ethnographic research approach to the way the members of the given culture perceive their world. The emic perspective is usually the main focus of ethnography. Etic perspective, is the ethnographic research approach to the way non-members (outsiders) perceive and interpret behaviors and phenomena associated with a given culture. Situational reduction refers to the view of ethnographers that social structures and social dynamics emerge from and may be reduced analytically to the accumulated effects of microsituational interactions (Collins 1981, 1988). Put another way, the cosmos is best understood in microcosm. Situational reduction, Collins (1981b: 93) wrote, . . . produces an empirically stronger theory, on any level of analysis, by displaying the real-life situations and behaviors that make up its phenomena. In particular, it introduces empirically real causal forces in the shape of human beings expending energy. It enables us to discover which macro-concepts and explanations are empirically groundable, and which are not Symbols, always a focus of ethnographic research, are any material artifact of a culture, such as art, clothing, or even technology. The ethnographer strives to understand the cultural connotations associated with symbols. Technology, for instance, may be interpreted in terms of how it relates to an implied plan to bring about a different desired state for the culture. Cultural patterning is the observation of cultural patterns forming relationships involving two or more symbols. Ethnographic research is holistic, believing that symbols cannot be understood in isolation but instead are elements of a whole. One method of patterning is conceptual mapping, using the terms of members of the culture themselves to relate symbols across varied forms of behavior and in varied contexts. Another method is to focus on learning processes, in order to understand how a culture transmits what it perceives to be important across generations. A third method is to focus on sanctioning processes, in order to understand which cultural elements are formally (ex., legally) prescribed or proscribed and which are informally prescribed or proscribed, and of these which are enforced through sanction and which are unenforced. Tacit knowledge is deeply-embedded cultural beliefs which are assumed in a cultures way of perceiving the world, so much so that such knowledge is rarely or never discussed explicitly by members of the culture, but rather must be inferred by the ethnographer. Assumptions Ethnography assumes the principal research interest is primarily affected by community cultural understandings. The methodology virtually assures that common cultural understandings will be identified for the research interest at hand. Interpretation is apt to place great weight on the causal importance of such cultural understandings. There is a possibility that an ethnographic focus will overestimate the role of cultural perceptions and underestimate the causal role of objective forces. Ethnography assumes an ability to identify the relevant community of interest. In some settings, this can be difficult. Community, formal organization, informal group, and individual-level perceptions may all play a causal role in the subject under study, and the importance of these may vary by time, place, and issue. There is a possibility that an ethnographic focus may overestimate the role of community culture and underestimate the causal role of individual psychological or of sub-community (or for that matter, extra-community) forces. Ethnography assumes the researcher is capable of understanding the cultural mores of the population under study, has mastered the language or technical jargon of the culture, and has based findings on comprehensive knowledge of the culture. There is a danger that the researcher may introduce bias toward perspectives of his or her own culture. While not inherent to the method, cross-cultural ethnographic research runs the risk of falsely assuming that given measures have the same meaning across cultures. Frequently Asked Questions Isnt ethnography a subjective rather than scientific social science research method? Selection of informants is not based on the researchers personal judgments but on identifications made by community members. Likewise, conclusions about cultural understandings of the phenomena of interests are not personal insights of the researcher, or even of particular community members, but are views cross-validated through repeated, in-depth interviews with a broad cross-section of representative informants. Ethnographers may also validate findings through conventional archival research, consultation with experts, use of surveys, and other techniques not unique to ethnography. At the same time, ethnographic interviews are far more in-depth than survey research. Ethnographers respond to charges of subjectivity by emphasizing that their approach eschews preconceived frameworks and derives meaning from the community informants themselves, whereas survey instruments often reflect the conceptual categories preconceived by the researcher prior to actual encounter with respondents. What are the Human Relations Area Files (HRAF)? The Human Relations Area Files (HRAF), based at Yale University, are a large collection of pre-coded ethnographic field studies of some 350 cultures. Originally available only on microfiche, collection subsets are now available on CD-ROM. Examples of coded subjects include marriage, family, crime, education, religion, and warfare. The researcher must code variables of interest to go beyond the precoding done by HRAF. Hundreds of articles have been based on the HRAF cultural database, and collections of coding schemes are documented in Barry and Schlegel, eds. (1980). The HRAF database is suitable for ethnographic coding methods as described in Hodson (1999)

Buddhism: The 4 noble truths Essay -- Buddhist Buddha essays research

Buddhism’s Four Noble Truths Siddharta Gautama was twenty-nine years old when he abandoned his family to search for a means to bring to an end his and other’s suffering after studying meditation for many years. At age thirty-five, Siddharta Gautama sat down under the shade of a fig tree to meditate and he determined to meditate until he reached enlightenment. After seven weeks he received the Great Enlightenment which he referred to as the Four Noble Truths and the Eight-fold Path. Henceforth he became known as the Buddha. In The Heart of the Buddha’s Teaching, Thich Nhat Hanh provides a citation from the Buddha, which gives insight into the cure of our distress. â€Å"I teach only suffering and the transformation of suffering† (Thich Nhat Hanh 3). When we recognize and acknowledge our own suffering, the Buddha, which is present in everyone, will look at it, discover what has brought it about, and prescribe a course of action that can transform it into peace, joy, and liberation. Suffering is the means the Buddha used to liberate himself, and it is also the means by which we can become free. The teachings of the Buddha revolve around this central tenant known as the "Four Noble Truths". The Four Noble Truths represent the basis of the Buddha's teaching and form the central foundation of Buddhism. Historically, Lord Buddha preached on these topics during his first public commentary following his enlightenment.   Ã‚  Ã‚  Ã‚  Ã‚  The First Noble Truth states that "Life is Dukkha." Dukkha, in English â€Å"suffering", exists, even that this is the natural and universal state of beings. To live, one must suffer because it is an inevitable part of life, which one cannot avoid. All beings must endure physical suffering as well as enduring psychological suffering the form of many human emotions. Human beings are subject to impermanence and uncertainty which very often, causes us to associate with things that are unpleasant and disassociate with things that are pleasant. This may seem a bit cynical and may suggest to many individuals that Buddhism is a dismal, fatalistic religion yet it just implies we must accept the good with the bad. Buddha’s first noble truth is a statement that can obviously not be denied. In The Heart of the Buddha’s Teaching, the author provides insight into the truth of suffering. â€Å"To succeed in the practice, we must stop trying to prove that everything i... ...aintain ourselves clearly on all planes of existence. 8. Right Concentration, samyak samahdi, by establishing and maintaining our focus of appearance, manifestation and being through appropriate concentration, usually named as meditation, dhyana, we are grounded in our unfolding actuality. This is the threshold of Nirvana, to develop the eye of wisdom. Anyone and everyone can achieve the highest goal in Buddhism. All one need to do is to make an honest effort to follow the Noble Eightfold Path. It is said that those who have reached enlightenment, like Buddha Shakyamuni and his disciples took much work to attain that state of mind; it was not accidental. The Buddha and his disciples were once ordinary people, afflicted by the impurities of the mind, desire, ill-will and ignorance. It was through contacting the Dharma and purifying their words, thoughts and deeds. These individuals developed their minds and acquired wisdom so they became exalted beings able to teach and help others to realize the truth. If one applies themselves to the teachings of the Buddha, attainment of the ultimate goal of Buddhism, the goal of liberation, the everlasting bliss of Nirvana can be achieved.

Embracing The Change :: essays research papers

EMBRACING THE CHANGE Imagine… A planting season requiring no dangerous herbicides or toxic pesticides. Thousands of dollars saved, because nutritional supplements are now needless. A beef steer reaching market weight in 75 days. The use of medicines nearly nonexistent. Millions of human lives improved and even saved by a sheep’s milk or a pig’s brain cells.   Ã‚  Ã‚  Ã‚  Ã‚  Something out of a science fiction novel? A scientist’s unrealistic fantasy? Maybe something that could happen in 500 years?   Ã‚  Ã‚  Ã‚  Ã‚  That may be what many of you believe. But right now, these miracles are happening in laboratories all over the world. The first Genetic Engineering technique, still used today, was the selective breeding of plants and animals, usually for increased food production. In selective breeding only animals with desirable characteristics are chosen for further breeding. Though these practices may have seemed sufficient in the past, they are actually hit and miss cases with little chance of success. Through Biotechnology, breeders choose specific genes. Breeders can also incorporate genes from an unrelated species, giving an animal or plant new features the previously wouldn’t be available. This system is faster, more exact, cheaper and less likely to fail than traditional methods. Plants can now be engineered to be resistant to pesticides, insects, and diseases. The environmentally-friendly herbicide Glyphosate is very successful in killing weeds, but unfortunately kills crops as well. Crops are now being engineered to be resistant to such herbicides. Grazing crops now have improved nutritional qualities to enhance livestock productivity. Pasture grasses, for instance, that have been developed with Lucerne strains become sulfur rich, which produces higher quality wool. Genetically Altered animals help scientists discover treatments for a variety of human diseases. Pure human products, such as insulin and Human Growth hormone, can now be produced in commercial quantities. Sheep’s milk is used to produce A1A, an enzyme used in the treatment of emphysema: cow’s milk is used to produce a protein that combats bacterial infections: and goat’s milk is used to produce tPA a blood-clot-dissolving enzyme. Pigs, being easy to raise, have been organ donors to humans for many years. Heart-valves from pigs are being used as replacements for worn-out or diseased human heart-valves. Recently, pig brain cells have been injected into the brain of people with Parkinson’s disease to replace the brain cells destroyed by this crippling disease. Cattle have been treated to increase milk and beef production, as have pigs to yield more meat and less fat.

Private Detectives and Investigators

By the time I am grown and have a family, I want to be a Private Detective and Investigator. This is something that I’ve wanted to do since I was a kid. I know it will be hard, but it is my dream job. Private detectives and investigators assist many people and businesses by finding and analyzing valuable information. They connect clues to revel facts about personal matters. The assistance of a private detective and investigator can include being a celebrity protector, or finding evidence including preemployment verification and individual background profiles.Some investigators compute crimes and provide assistance in criminal and civil liability cases. They are sometimes hired to investigate individuals. Most detectives and investigators are hired to perform physical surveillance. They may also search people’s homes, locations, and cars. Private detectives and investigators could earn up to $41,000 to $60,000 in a month. The amount made depends on the employer, their sp ecialty, and the area that they work at. The lowest a private detective and investigator can make in a month is $23,000 and the highest that can be made is $76,000 depending on the area.There are no formal education requirements for most private detectives and investigators. Many companies require a postsecondary degree. College courses in criminal justice and police science are suggested and helpful. Although some companies require related experience, some people start working as soon as they graduate from college. An associate’s degree or bachelor degree in criminal justice, police science, and police investigations is required. Most of the work that private detectives and investigators do is learned on the job.New investigators will usually start by learning how to use databases to gather information. The training that is received depends on the agency. Because detectives and investigators work with changing technologies, some of them never stop training. They learn the la test methods of many tasks by attending conferences and courses offered by different professional associations. Most states require detectives and investigators to be licensed. In the states that do not require them to be licensed have strict requirements and regulations.Some detectives and investigators receive a certificate to show that they completed a certain field. To receive this award, employees must have five years of investigation experience. They must satisfy the educational requirements and continuing-training requirements. They must also pass written and oral exams. Most private detective agencies are small, so there is little room for advancement. Usually, there are no defined ranks or steps, so advancements include a raise in salary and assignment status.Many detectives and investigators start their own agencies after gaining experience and receiving many advancements. Some detectives and investigators may be raised to supervisor or manager of the security or investiga tions department. Private detectives and investigators held about 500 jobs in 2008 in Memphis, TN. About 21 percent were self employed, which means they used being a detective as a second job. In the Memphis area, around 41 percent of detective and investigator jobs were in investigation and security services, which included private detective agencies.The rest of the employees in Memphis, TN worked mostly in State and local government, legal services firms, department or general merchandise stores, employment services companies, insurance agencies, and banks. A lot of competition is expected for most jobs like this because private detectives and investigators careers attract many qualified people. Most of the qualified people include many young people who have retired from law enforcement and military careers. The best opportunities for new job seekers will be in entry-level jobs in detective agencies. There will be a lot of opportunities for certain types of detectives and investig ators.

Scarlett Pimple

Good communication is not necessarily proper grammar, but rather the ability to converse. A clear example of this is in The Scarlet Pimpernel by Baroness Orczy, a story that takes place in France and England in the late 1700s. This book is set during the French Revolution, a time when upper class French citizens were being sent to their death by the revolutionaries. The Scarlet Pimpernel is a historical fiction story which tells the tale of a fearless and brave man who selflessly risks his life time and time again, to help aristocrats escape to freedom.There are many conflicts in this book, both internal and external. One external conflict occurs between Sir Percy and his wife, Lady Marguerite, as they fall out of love with each other, and their marriage turns appalling, as a result of the lack of communication. Another conflict occurs within Lady Marguerite, as she struggles internally between choosing to save her brother or the courageous Scarlet Pimpernel. One conflict is between Sir Percy and his wife, Lady Marguerite. When Sir Percy is exposed to the rumor that Lady Marguerite triggered the Marquis de St.Cyr’s death, their once happy marriage starts to deteriorate. Sir Percy never gives Lady Marguerite the opportunity to explain herself and doesn’t make an effort to hold their marriage together. Lady Marguerite, on the other hand, yearns for the love that her husband used to give her, but doesn’t even attempt to make amends. Sir Percy ignores his wife, and in return Lady Marguerite mocks him behind his back. Lady Marguerite and Sir Percy are both selfish and stubborn, which jeopardizes their chance at a happy life. Neither Percy nor Marguerite initiates a discussion about where their marriage went wrong.Without talking their problems through, they drift farther and farther away from each other. Percy and Marguerite each feel betrayed by their spouse, but neither of them is willing to give up their pride to apologize and get their marri age back on track. Another conflict occurs within Lady Marguerite, as she is faced with a crucial decision, to save either her brother or the Scarlet Pimpernel. Chauvelin, a French revolutionary officer blackmails Lady Marguerite into choosing. Chauvelin is holding Armand, Lady Marguerites brother, hostage.Chauvelin says he will kill Armand if Lady Marguerite does not hand over a secret note from the Scarlet Pimpernel’s league. Lady Marguerite is torn between these two choices. As one can imagine, she wants to save her brother, her blood relative. On the other hand, she knows she should save the Scarlet Pimpernel, for the common good. The death of the Scarlet Pimpernel would mean the death of hundreds of French aristocrats whom the Scarlet Pimpernel might save. It is one death against hundreds, but the one death would be her brother’s. After much thought, Lady Marguerite reaches a verdict.She chooses to save her brother. Following this decision, Lady Marguerite gives o ver a confidential note from the Scarlet Pimpernel to Chauvelin. The Scarlet Pimpernel’s true identity is now known to Chauvelin, but Lady Marguerite is not yet conscious of the significant mistake she has made. Marguerite is poking around inside her husband’s office when she notices the symbol of the Scarlet Pimpernel. Lady Marguerite is now aware of just how tough her decision was. She preferred to save her brother over a bold and daring man, but she was oblivious to the fact that the brave man was her husband.Lady Marguerite’s internal conflict ultimately affected her external conflict. When Lady Marguerite finds out that her husband is the Scarlet Pimpernel, her external conflict is resolved, and the flame of love is rekindled in her soul. If Lady Marguerite would have informed her husband over the difficult decision she was being forced to make, he would have offered his assistance, and informed her that he was the Scarlet Pimpernel. Communication is the ke y to a healthy marriage, and it is clearly shown in this story. An entire conflict could have been resolved with proper communication.

Determination of Brand Personality Dimensions Essay

Abstract This research was conducted to (i) identify brand personality dimensions of a laptop computer amongst computer science students; (ii) examine significant differences in the brand personality dimensions of the laptop according to the students’ background of gender, brand owned, year of study and programs; and (iii) examine the relationship between perceived brand personality of the laptop and its quality rating. The measurement of brand personality was based on the Aaker’s Brand Personality Scale. A total of 268 questionnaires were gathered from computer science students in a Malaysian public university using Stratified Random Sampling method. Confirmatory factor analysis was employed to validate the measurement. The findings revealed that sincerity was ‘the human characteristic’ that users of the laptop associated themselves with the brand. Ruggedness was a brand personality that nonusers associated themselves with the laptop. Significant means differences were observed in the brand personality dimensions of the laptop according to the students’ gender, present year of study and academic program. For users of the laptop, sincerity and modern of the brand personality dimensions were positively correlated with the brand quality rating. For non-users, a positive correlation existed between ruggedness, diligent and modern of the brand personality with the brand quality rating. Several implications were drawn based on the results of the research to enhance branding strategies of the laptop and for future researches. Keywords: Brand Personality, Brand Personality Scale, Laptop Computer Copyright ? 2   A number of researchers have examined the success and failure of a brand. However, one area of branding strategy that has been largely overlooked by researchers is brand personality. When consumers view a brand as having human characteristics, the brand is said to have a personality. For instance, brands such as Harley Davidson (Ruggedness), Nike (Excitement), Hallmark (Sincerity), Wall Street Journal (Competence) and Tiffany (Sophistication) have all been found to have strong brand personalities. Yet, what kind of personality traits would a laptop computer brand have? The laptop computer industry in Malaysia is facing competitive challenges among 30 different laptop computer brands from around the world such as Acer, Lenovo, Dell, HP, Compaq, Twin Head and such more. With the fast going researches and developments, this competition becomes trickier for laptop computer manufacturers where all of them try to create different identity as the reason to become outstanding in the market. This is vital because all strong laptop brands (e. g. Dell, Acer, and HP) possess outstanding quality, services and at the same time granting the promises they gave to the consumers. Brand personality becomes compulsory to create better communication with their customers through their identity. Due to the aggressive competition between laptop computer’s company, brand personality helps them to build their own personality and image in order to become salient-kill in the eyes of the consumers. A well established brand personality will influence consumers’ brand preference and patronage and develops stronger emotional ties, trust, and loyalty with the brand. Thus, the purpose of this research is to determine the brand personality of a laptop computer among students of computer science in a public university in Malaysia. Specifically, in the first objective, we looked to see if this laptop computer brand have a brand personality and the second objective is to identify how this personality differs according to the demographic background of its users and users of other brands. Lastly, in the third objective we investigated the relationship between the laptop computer brand’s perceived personality and its perceived quality ratings.   What is brand personality? As defined by Aaker (1997), brand personality refers to the set of human characteristics associated with a brand. Aaker assumes that the brands are the same with the human personality or character, and the brand personality is created when a consumer attached his or her personality-like character to a specific brand. According to Hawkins, et al (2001), brand personality can be considered as â€Å"what type of person the brand would be if it were human and what it would do and like†. Copyright ? 2012 Society of Interdisciplinary Business Research (www. sibresearch. org) Rev. Integr. Bus. Econ. Res. Vol 1(1) 2. 2 116 Brand as a person/symbolic use As suggested by Aaker (1997), brand personality is created in the perspective of brand as a person. It has the same concept with Hawkins, Best, and Coney (2001) where they assume that the brand to be a human and every human has his own personality. Beyond such expectations, consumers often invest brands’ identities with human personality attributes, and this in turn leads to the symbolic use of the brand (Hawkins et al. , 2001). According to Aaker (1996), by assuming the brand as a person, it can create a self-expressive benefit that becomes a vehicle for the customer to express his or her own personality. For example, Apple notebook users might identify themselves as casual, young, anti-corporate and creative. Therefore, a brand have a personality when users value beyond its functional utility and consumers will use brands as symbolic devices to explain and express their own particular personality (de Chernatony and McWilliam, 1990). 2. 3 Aaker’s Brand Personality Scale In order to measure brand personality, Aaker (1997) had established a 42-item scale by eliminating redundancy from trait list optioned from three sources – personality scales from psychologists, personality scales used by marketers (academics and practitioners), and original qualitative researches.